{"data":{"businesses":[{"url_param":"guerrilla-tacos","display_order":"35","featured_order":"0","ambassador_order":"0","business_name":"Guerrilla Tacos","badge":"","ambassador":"","location":"Los Angeles, CA.","ig_handle":"@guerrillatacos","ig_url":"https:\/\/www.instagram.com\/guerrillatacos","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a team of hard-working people that are determined to keep our L.A. restaurant going! We will use the funding to pay for our employees\u2019 health insurance and any paid time needed to quarantine.\"","story":"Guerilla Tacos grew from a food stand to a brick and mortar, staffing 68 employees. We proudly paid for our employees\u2019 healthcare and offered Spanish and English classes. When the pandemic hit, we went from 68 to 8 employees and were forced to make tough decisions. We have not once closed our doors and remain engaged in local policy to help our restaurant community. Our owner, Brittney Valles is a founding board member of L.A.\u2019s Independent Hospitality Coalition and helped create RE:Her, a grant program to support women in the industry. During the pandemic, we raised money for Digital Undivided, a non-profit for BIPOC women entrepreneurs. We also launched our Cafe, Guerrilla Cafecito, to provide more hours to our staff. We are a team of hard-working people that are determined to keep our restaurant going!","ambassador_message":"","spend":"We will use the money to pay for our employees\u2019 health insurance and any paid quarantine leave in the event they are exposed. Additionally, this will allow us to be more flexible and generous with hours for our employees, so that they can take care of their bills.","inspiration":"We identify as a Los Angeles Restaurant, not a Mexican restaurant. We are based in Mexican food and largely inspired by our city. It was important that we design a shoe that was heavily representative of Los Angeles, so we asked L.A.-based Artist Vyal to help us with our design. Vyal has been a part of every iteration of Guerrilla tacos, from food truck to restaurant to cookbook and now to dope shoe.","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-guerrilla-tacos.slip-on-classic.c5f5de2cd12844ec1bb91dd5478630c7.html?style=VC0512","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-guerilla-tacos-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"smartbar","display_order":"34","featured_order":"0","ambassador_order":"0","business_name":"Smartbar","badge":"","ambassador":"","location":"Chicago, IL.","ig_handle":"@smartbarchicago","ig_url":"https:\/\/www.instagram.com\/smartbarchicago","web_shorthand":"","web_url":"","youtube_id":"","message":"\u201cTo some Smartbar is a club, but to many it is also home. Funds raised will benefit the venue and its staff who are unable to produce performances at this time.\u201d","story":"Smartbar has hosted the top international and local talent since it opened in 1982. It has influenced Chicago\u2019s reputation as the birthplace of house music, with its first resident being Frankie Knuckles and continuing residencies with artists like Derrick Carter, Garrett David, DJ Heather, Justin Long, The Blessed Madonna, Michael Serafini, and Ariel Zetina. The importance of community and creativity at Smartbar shines at its weekly parties. To some, Smartbar is a club, but to many it is also home.","ambassador_message":"","spend":"Funds raised will benefit the venue and its staff who are unable to produce performances as a result of the COVID-19 outbreak and state mandated closure of non-essential businesses.","inspiration":"The Smartbar logo was lifted and modified from a dry cleaning receipt from the now-defunct chain of cotton shops. The founder, Joe Shanahan, was working as a bartender in 1980 and needed his clothes regularly dry cleaned and the design on his receipt stuck with him. He used it for underground loft parties in July of 1982, prior to opening Smartbar, and it has held up as an iconic image for DJs and dance floor devotees alike.","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-smartbar.slip-on-classic.809e1332234fc7946c069a0aa4046573.html?style=VC0513","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-smartbar-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"parks-finest","display_order":"33","featured_order":"0","ambassador_order":"0","business_name":"The Park's Finest","badge":"women-owned","ambassador":"","location":"Los Angeles, CA.","ig_handle":"@theparksfinest","ig_url":"https:\/\/www.instagram.com\/theparksfinest","web_shorthand":"","web_url":"","youtube_id":"","message":"\"The food we prepare in the space we\u2019ve built is a haven for care and comfort in Historic Filipinotown, L.A. All proceeds will help us continue to prep and deliver hot meals to frontline workers through the Feed the Frontliners project.\"","story":"Our restaurant is the product of generations of community-building in Historic Filipinotown, downtown L.A. We are a neighborhood restaurant that serves American cuts of BBQ with Filipino flavor. The food we prepare in the space we\u2019ve built on Temple Street is a humble haven for care and comfort for our surrounding community. We have helped establish the social justice-oriented spirit of Filipinotown through food.","ambassador_message":"","spend":"All funds generated will supplement the operational costs to the Feed the Frontliners Project, a community-sponsored initiative that allows The Park\u2019s Finest to prepare and deliver hot catered meals during the pandemic to healthcare workers and firefighters throughout Los Angeles County.","inspiration":"We collaborated with David Araquel of Mabuhay Massive, a family-owned and operated design team that loves to skate and draw together. Drawing inspiration from an Ilokano textile motif, the diamonds depict the watchful and protective eyes of the ancestors behind messages of \u201cingat\u201d (take care) and \u201cserve the people\u201d with a mix of distinct characters essential in building community.","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-parks-finest.slip-on-classic.c8ad88b941a9d38f82848fc4853d1c2b.html?style=VC0515","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-the-parks-finest-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"blackcat","display_order":"32","featured_order":"0","ambassador_order":"0","business_name":"Black Cat","badge":"","ambassador":"","location":"Washington D.C.","ig_handle":"@blackcatdc","ig_url":"https:\/\/www.instagram.com\/blackcatdc","web_shorthand":"","web_url":"","youtube_id":"","message":"\"Founded in 1993 by musicians and for all music lovers, we pride ourselves on being community-oriented with deep ties to D.C. We will use proceeds to pay our bills, help our staff, and produce online content (until we can put on live shows).\"","story":"The Black Cat has brought D.C. the best in independent music since opening in the fall of 1993. Known for introducing up-and-coming artists, our roster reads like an encyclopedia of modern music. Performers like Bikini Kill, TV on the Radio, The Damned, Janelle Monae, The White Stripes, and Foo Fighters have graced the stage of our vibrant local scene. Founded by and for musicians and music lovers, we pride ourselves on being a family-owned business with a community-oriented spirit and deep ties to the city we call home.","ambassador_message":"","spend":"Like most clubs around the nation, we have been closed since March and will remain so until we can open safely. We will use the money to pay our bills, help our staff, and produce online content until we can get back to putting on live shows.","inspiration":"In this strange year, we miss the buzzing energy of a full club. This pattern reminds us of the community we are excited to host again. The Moon Cats art piece was made by Black Cat\u2019s long-time employee and business partner, Lindsay. We added our iconic logo and made the foxing stripe and tongue red in honor of our beloved Red Room Bar. We also have 'BC DC' embroidered on the heel and encourage shoe customization\u2013have fun and play around!","shoe_name":"Customs Era","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-black-cat.era-classic.e35557565ed4fb42c0d9ad2e129e1582.html?style=VC0516","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-black-cat-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"red-river","display_order":"31","featured_order":"0","ambassador_order":"0","business_name":"Red River Cultural District","badge":"","ambassador":"","location":"Austin, TX.","ig_handle":"@redriverculturaldistrict","ig_url":"https:\/\/www.instagram.com\/redriverculturaldistrict","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are the flagship of Austin\u2019s live music economy and host over a dozen music and cultural arts festivals annually, including SXSW. All proceeds will directly benefit the community and charitable programs that are centered around local music culture.\"","story":"We are a worldwide cultural tourism destination for authentic live music, food and drink experiences in the heart of downtown Austin, Texas. The district is the flagship of Austin\u2019s live music economy and hosts over a dozen music and cultural arts festivals annually, including SXSW. We believe that music is the heart and soul of our city, and our organization is committed to its preservation for the benefit of all both now and long into the future.","ambassador_message":"","spend":"All proceeds will directly benefit the community and charitable programs that are centered around music culture, including our district-wide micro-festivals, music\/service\/hospitality industry food grants, and our ongoing advocacy that has generated ~$10M in local support for musicians, music workers and live music venues, as well as $15B for the industry in partnership with NIVA during the pandemic.","inspiration":"Our community design process, which included input from our 40 district member businesses and staff, included consideration of our diverse community perspectives and we purposefully sought to be as identity-neutral as possible to be wearable to all. The all black color scheme is a nod to those who work at our district's venues and we added touch of red and gold to match our brand colors. Whether you are a music fan in the pit or venue staff making the magic happen, pick a pair up of these kicks and get ready for future shows.","shoe_name":"Customs Era","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-red-river-cultural-district.era-classic.fa322a1feabc0bf6d70f34e85341200b.html?style=VC0514","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-red-river-cultural-district-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"harrietts","display_order":"30","featured_order":"0","ambassador_order":"0","business_name":"Harriett's Bookshop","badge":"women-owned","ambassador":"","location":"Philadelphia, PA.","ig_handle":"@harrietts_ bookshop","ig_url":"https:\/\/www.instagram.com\/harrietts_bookshop","web_shorthand":"","web_url":"","youtube_id":"","message":"\"Harriett's Bookshop, named after historic heroine Harriet Tubman, unapologetically celebrates women authors, women artists, and women activists.\"","story":"Harriett's Bookshop, named after historic heroine Harriet Tubman, unapologetically celebrates women authors, women artists, and women activists.","ambassador_message":"","spend":"We will use these resources to fund our youth internship program that aims to raise the next generation of conductors to be socially motivated authors, artists, and activists.","inspiration":"These designs are inspired by Bisa Butler, a contemporary fiber artist known for her quilted portraits celebrating black life, and Ruth E. Carter's bold print work in the Black Panther movie.","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-harrietts-bookshop.sk8-hi.7ce352157c26bb68a424dfc4e19ba735.html?style=VC0532","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-harrietts-bookshop-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"alibi","display_order":"29","featured_order":"0","ambassador_order":"0","business_name":"Alibi Lounge","badge":"","ambassador":"","location":"New York, N.Y.","ig_handle":"@alibiharlem","ig_url":"https:\/\/www.instagram.com\/alibiharlem","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are the first openly gay and black-owned establishment in Harlem, New York City. We are queer and here to stay!\"","story":"We filled a void in Harlem by being the first openly gay and black-owned establishment dedicated to the POC LGBTQ+ community. Despite two attacks of burning pride flags on our front door, we remain supported by our local community and elected officials who remind us that Harlem is a place of love, tolerance, and acceptance. We are the only one of our kind in Harlem and we are queer and here to stay!","ambassador_message":"","spend":"The COVID-19 crisis forced us to adapt to a new reality and this financial support will help us weather the storm and continue our mission.","inspiration":"","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-alibi-lounge.sk8-hi.f6318b032ded019604f91c98e662a973.html?style=VC0533","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-alibi-lounge-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"606","display_order":"28","featured_order":"0","ambassador_order":"0","business_name":"606 Records","badge":"","ambassador":"","location":"Chicago, IL.","ig_handle":"@606records","ig_url":"https:\/\/www.instagram.com\/606records\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a vinyl record store located in the Pilsen neighborhood of Chicago. We focus on representing local Chicago labels and artists, as well as lesser-known artists you wouldn't typically find in our 606 zip code.\"","story":"606 Records is a vinyl record store located in the Pilsen neighborhood of Chicago. We focus on representing Chicago labels and artists, as well as underground and experimental titles you wouldn't typically find in the 606 zip code. Our goal was to design a unique store that incorporates local art and quality music from all genres.","ambassador_message":"","spend":"We will use net proceeds to purchase more music from local artists and labels, as well as to organize instore events once the world opens back up.","inspiration":"This all-black shoe incorporates our custom slip mats design on the toe and nicely flows to the black and white leather heel. The Vans \"fly\" pattern was incorporated into the binding as a reminder that these shoes are \"fly\"!","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-606-records.slip-on-classic.ba9f3aac3349420d5979ce35b0c779ea.html?style=VC0534","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-606-records-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"philadelphia-printworks","display_order":"27","featured_order":"0","ambassador_order":"0","business_name":"Philadelphia Printworks","badge":"women-owned","ambassador":"","location":"Philadelphia, PA.","ig_handle":"@philaprint","ig_url":"https:\/\/www.instagram.com\/philaprint\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a social justice apparel brand and screen-printing workshop. We use apparel to advocate and fundraise for marginalized communities.\"","story":"We are a screen-printing workshop and social justice apparel brand founded in 2010. We use apparel to advocate and fundraise for marginalized communities. In 2020, we were able to raise $30,000 for non-profit and grassroot organizations. We also paid $50,000 in royalties to Black, brown, and\/or LGBTQ+ creatives.","ambassador_message":"","spend":"Proceeds will help amplify our message and spread the word about who we are and what work we're doing. It will also help us to continue to invest in our community.","inspiration":"This design is powered by all the liberators, truth sayers, artists, and rebels that put their lives on the line to connect and fortify the African diaspora.","shoe_name":"Customs Authentic","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-philadelphia-printworks.authentic-classic.04d89b869facbd2e47f770cf4c2d4be0.html?style=VC0546","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-philadelphia-printworks-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"crowns-hops","display_order":"26","featured_order":"0","ambassador_order":"0","business_name":"Crowns & Hops Brewing Co.","badge":"","ambassador":"","location":"Inglewood, CA.","ig_handle":"@crownsandhops","ig_url":"https:\/\/www.instagram.com\/crownsandhops\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are leaders and advocates for diversity and racial equity in the craft beer industry. Our motto, 'OWN YOUR CROWN', is meant to encourage excellence, cultural ownership, and representation of your authentic self.\"","story":"Over the past 6-years, founders Teo Hunter & Beny Ashburn have become leaders and advocates for diversity & racial equity in the craft beer industry. Out of 8,000 breweries in the U.S., less than 1% are owned by Black people. We aim to improve this disparity through our recently launched 8 Trill Pils Initiative, which supports Black-owned craft beer brands with capital, resources, and new opportunities. Our mission is to ensure that Black and brown culture is seen and respected in the craft beer industry. We make it a point to remind people of color that they are deserving of the very best product and experiences in life and that we must always show up as our authentic selves. Our motto, \u201cOWN YOUR CROWN\u201d, is meant to encourage excellence, cultural ownership, and authentic representation.","ambassador_message":"","spend":"The funds will contribute to company salaries amidst COVID-19, along with production costs to promote our business in the Black and brown community. The money will also help with improvements to the 8 Trill Pils Initiative in 2021.","inspiration":"\u201cCrowns Belong to the City\u201d. The crowns are a symbolic reminder to the community that they are always deserving of premium quality experiences and products. The map represents the legacy of Inglewood and its rich culture of the Black and brown community. Like many cities around the country, the community is undergoing a massive transformation. We are as committed to the people of Inglewood as we are to those underrepresented in other cities of emerging markets and industries. Preserve. Expand. Build.","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-crowns-and-hops.slip-on-classic.1ba0582bf8f21901de6d6573fc12f43d.html?style=VC0548","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-crown-and-hops-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"sip-sonder","display_order":"25","featured_order":"0","ambassador_order":"0","business_name":"Sip & Sonder","badge":"women-owned","ambassador":"","location":"Inglewood, CA.","ig_handle":"@sipandsonder","ig_url":"https:\/\/www.instagram.com\/sipandsonder\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are the first specialty coffee house in Inglewood, California. We are a Black, women-owned, innovative, entrepreneurial, and creative hub where coffee, community, and culture connect.\"","story":"When we began embarking on our coffee journey, we felt a disconnect\u2014a lack of coffee shops in our community and a feeling of being outsiders in the coffee spaces we visited. Our solution? Sip & Sonder\u2013\u200bthe first specialty coffee house in Inglewood, California. With a coffee roaster, creative studio, and multi-purpose event space on-site, Sip & Sonder is much more than your ordinary coffee shop. We are a Black, women-owned, innovative, entrepreneurial, and creative hub where coffee, community, and culture connect.","ambassador_message":"","spend":"We provide our community with a welcoming, safe, and empowering space where folks can connect with each other or just simply be. In light of all that is happening in the world today, spaces like Sip & Sonder are needed now more than ever. As such, all proceeds will be used to help keep our doors open and, hopefully, get back to full capacity. Proceeds will also go toward covering various operating and working capital costs, including compensating and growing our amazing Sip &Sonder team (the #SipSquad!).","inspiration":"Our brand encourages and allows the consumer to engage in \u201csonder\u201d, which is the realization that each random passerby is living a life as vivid and complex as your own. Through coffee, we invite our communities to be part of a global industry for a product that is part of their everyday lives. Sip & Sonder is for the \u201clocal globalist\u200b\u201d. There are few coffee brands that enable consumers to be part of a unique experience and lifestyle with the brand they are consuming. Sip & Sonder connects individuals to coffee and the experience around coffee wherever they are in the world. Our design is inspired by the authentic experiences all around us and reflects the multitude of faces and life journeys that engage with and embody the Sip & Sonder brand.","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-sip-and-sonder.sk8-hi.be26b0f5947edf723d8bfc8b9c64a558.html?style=VC0547","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-sip-and-sonder-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"pinklipps","display_order":"24","featured_order":"0","ambassador_order":"0","business_name":"Pink Lipps Cosmetics","badge":"women-owned","ambassador":"","location":"Kansas City, MO.","ig_handle":"@pinklippscosmetics","ig_url":"https:\/\/www.instagram.com\/pinklippscosmetics\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We created a line that encourages women to feel confident, bold, and glamorous, while providing a healthier solution to beauty. \"","story":"I started Pink Lipps solely for my love of entrepreneurship, my parents were business owners, and my love for all things beauty-related. I wanted to create a line that encourages women to feel confident, bold, and glamorous, while providing a healthier solution to beauty.","ambassador_message":"","spend":"The funding will support Pink Lipps by giving us the added marketing exposure needed to grow the business into a household name.","inspiration":"When creating this design, I wanted the brand essentials of Pink Lipps to really shine through and convey a message of women empowerment.","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-pink-lipps-cosmetics.sk8-hi.8a2a4e7467cba6dd2147d1c0dc644f38.html?style=VC0558","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-pink-lipps-cosmetics-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"portrait-coffee","display_order":"23","featured_order":"0","ambassador_order":"0","business_name":"Portrait Coffee","badge":"","ambassador":"","location":"Atlanta, GA.","ig_handle":"@portraitcoffee","ig_url":"https:\/\/www.instagram.com\/portraitcoffee\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are an Atlanta-based coffee roastery and caf\u00e9 named with the intention to change what comes to mind when people think of specialty coffee\u2013we want a picture inclusive of Black people.\"","story":"We are an Atlanta-based coffee roastery and caf\u00e9. Our name comes from a desire to change what comes to people\u2019s mind when folks think of specialty coffee\u2013we want a picture inclusive of Black people. Coffee, as a product, was first discovered by Africans. In discovering coffee, they had no clue this drink would become the most consumed beverage, other than water, globally. On the flip side, they also had no clue that their faces would be forgotten even though the pigment of the drink mirrored their own.","ambassador_message":"","spend":"All funds will go towards the build-out and development of our first cafe that\u2019s currently being built in West End, Atlanta.","inspiration":"Our design is inspired by our signature coffee bag, which is reminiscent of the iconic record labels that revolutionized Black music. Our bold type and color choices are referential to the powerful voices of Black soul music. Our bag is an invitation to our customers to enjoy Black coffee and Black culture as much as we do!","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-portrait-coffee.old-skool-classic.8885bc0032af89f8aef74a65f11148ba.html?style=VC0556","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-portrait-coffee-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"minds-eye","display_order":"22","featured_order":"0","ambassador_order":"0","business_name":"Mind's Eye Comics","badge":"","ambassador":"","location":"Burnsville, MN.","ig_handle":"@mindseyecomicsmn","ig_url":"https:\/\/www.instagram.com\/mindseyecomicsmn\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We aim to cultivate imagination, advocate for literacy, and encourage young, reluctant readers. In addition to the mainstays, we carry Black history novels and minority-owned independent titles.\"","story":"We serve to cultivate imagination, advocate for literacy, and encourage young and reluctant readers. In addition to the fiction and non-fiction mainstays on our shelves, you will also find graphic novels covering Black history and independent titles by minority-owned creators and publishers. Coming together around comics is how Mind\u2019s Eye Comics builds community and enjoyment. Mind\u2019s Eye Comics \u2013 Comics and Books to Spark Every Imagination! ","ambassador_message":"","spend":"We are very grateful for this opportunity! This partnership will help offset the financial deficit left in the wake of the current pandemic. Contributions will be used in the interest of our community to continue business and provide space to engage, garner intrigue, and inspire.  ","inspiration":"The design is inspired by the my personal journey, family and friends, supporters, comic book production, and the comics themselves. The pinhole leather on the quarter panels reflects the halftone screen used in comic book printing. The graphic on the toe isn't just the brand, it's also a reflection of panels in a comic book. These panels are unique, as they capture my journey and allow the wearer to walk that journey with me. ","shoe_name":"Customs Era","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-minds-eye-comics.era-classic.e8ebed77aa8c74e5006f079d3db4c4eb.html?style=VC0557","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-minds-eye-comics-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"en-pointe","display_order":"21","featured_order":"0","ambassador_order":"0","business_name":"En Pointe Dance Studio","badge":"women-owned","ambassador":"","location":"Baton Rouge, LA.","ig_handle":"@enpointe_dancestudio","ig_url":"https:\/\/www.instagram.com\/enpointe_dancestudio","web_shorthand":"","web_url":"","youtube_id":"","message":"\"Our purpose is to give young girls and boys an outlet for expression through dance. We have endured growth, success, destruction and heartbreak, but refuse to let that be the conclusion of our story. We always aim to stay en pointe.\"","story":"We were founded in Baton Rouge, Louisiana, in 2013 with the purpose of giving young girls and boys an outlet for expression through dance. We have endured growth, success, destruction and heartbreak. In 2016, an epic photo of our students went viral and was viewed, liked, and shared over 6 million times. Later that year, the entire studio was completely destroyed in the \u201cGreat Flood\u201d. In early 2017, we reopened our doors. Once again, our hearts were broken in 2019 with the death of one of our students. In March of 2020, the pandemic forced us to close our doors once more, but we refused to let that be the conclusion of our story. With an enormous amount of prayer and perseverance, we reopened in October, 2020. We ask that you use our story as inspiration and always aim to stay en pointe.","ambassador_message":"","spend":"We will use the proceeds to create a scholarship fund, recoup funds lost due to the COVID-19 pandemic, and to ensure our doors remain open.","inspiration":"We collaborated with Ryan St. Julien of St.Designz to create our visual story. Each and Every word on our shoe tells you who we are. Now use our words and the blank canvas as motivation and have fun customizing your shoe to tell everyone who you are!","shoe_name":"Customs Era","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-en-pointe-dance-studio.era-classic.509b9b366b40190ef61e6dfd16396521.html?style=VC0560","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-en-pointe-dance-studio-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"eubie-blake","display_order":"20","featured_order":"0","ambassador_order":"0","business_name":"Eubie Blake Cultural Center","badge":"","ambassador":"","location":"Baltimore, MD.","ig_handle":"@eubieblakecenter","ig_url":"https:\/\/www.instagram.com\/eubieblakecenter\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a Black-run organization in Baltimore that provides a space in which community members can feel comfortable exploring their artistic interest in a welcoming atmosphere. We are a staple for Black arts programming in Baltimore for youths, adults, and seniors alike.\"","story":"In the 1960s, the Neighborhood Parents Club (NPC) of Baltimore, Maryland, formed an after school arts program to address the lack of attention given to cultural arts in schools. After almost two decades from the initial grassroots effort, the Eubie Blake Cultural Arts Center opened in 1978. Open 5 days a week for performing and visual arts programming, the Eubie Blake Cultural Center has become a staple for Black arts programming in Baltimore for youths, adults, and seniors alike.","ambassador_message":"","spend":"After being closed due to the pandemic, we are working hard to reach our full capabilities. The funding from this initiative will help us put on dynamic art exhibitions with some of Baltimore\u2019s brightest up-and-coming artists, host impactful performing and visual arts classes for youths and adults (including tap dance, African drumming, poetry, painting, drawing, and photography), and we will continue to collaborate with other Baltimore institutions to create programs that leave a lasting impression on our city. Most importantly, we will continue to keep our lights on and doors open to remain an empowering space for the people of Baltimore and beyond to enjoy.","inspiration":"The design of this shoe features a painting by Baltimore artist Megan Lewis, titled \u201cStill don\u2019t know John Wayne.\u201d This design speaks to many values near and dear to our mission, such as working with up-and-coming talent throughout the city of Baltimore, and sheds light on the many untold stories of Black history. Megan is one of Baltimore\u2019s most promising artists and her piece touches on the rarely told history of Black cowboys in America. About one in four cowboys of the 19th century were Black, yet we do not see them represented in the majority of stories and renditions of that time period. Lastly, on the back of the shoes you will see the words \u201cShuffle Along\u201d which pays homage to Eubie Blake\u2019s most well-known musical.","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-eubie-blake-cultural-center.slip-on-classic.edd97339b2120b00254bed444dee7d17.html?style=VC0561","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-eubie-blake-cultural-center-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"mama-natures","display_order":"19","featured_order":"0","ambassador_order":"0","business_name":"Mama Nature's Juice Bar","badge":"","ambassador":"","location":"Ridgeland, MS.","ig_handle":"@mamanatures","ig_url":"https:\/\/www.instagram.com\/Mamanatures\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are the first plant-based juice bar in Jackson, Mississippi, to spread the message of convenient health through all-natural ingredients. We are a family-owned and operated business on a mission to change the narrative around health and healthy eating in Mississippi.\"","story":"We are a family-owned and operated company located in Jackson, Mississippi. We made our debut in 2018 as the first plant-based juice bar in our community to spread the message of convenient health through all-natural ingredients. We offer an array of vegetarian and vegan options, from fresh juice to acai bowls. Introducing a lot of our customers to a new way of eating while explaining the importance of health in what we consume. Due to Mississippi\u2019s high rates of obesity-related diseases, we are on a mission to change the narrative around health and healthy eating in our state.","ambassador_message":"","spend":"With this collaboration, we look forward to expanding our menu and spreading our message beyond our current locations into all of the South. We plan to get involved in more partnerships and community events.","inspiration":"Our black, sleek, and subtle design was our way to keep the shoe simple, versatile, and fashionable. That way, you can wear them as a daily reminder to always keep your health top of mind. The red, yellow, and green represent our favorite colors and nutrients we see produced from our produce at the Juice Bar.","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-mama-natures-juice-bar.sk8-hi.dc2774103f767135e6bf20929b15f1f2.html?style=VC0559","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-mama-natures-juice-bar-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"FALSE","ambassador_two_order":"0"},{"url_param":"nightbird","display_order":"18","featured_order":"0","ambassador_order":"0","business_name":"Nightbird","badge":"women-owned","ambassador":"","location":"San Francisco, CA.","ig_handle":"@nightbirdsf","ig_url":"https:\/\/www.instagram.com\/nightbirdsf\/","web_shorthand":"","web_url":"","youtube_id":"69jcwW6TYaI","message":"\"We are a small, woman-owned restaurant focused on sustainable, seasonal menus.  Normally, Nightbird offers a 10-course tasting menu, but since COVID we have been cooking for food insecure communities, churches, homeless, seniors and frontline workers.\" ","story":"In the past year, we have cooked more than 80,000 meals out of our tiny 300 sq ft kitchen which, in a year, normally cooks about 3,000 meals. Throughout this pandemic we have continued to support our farmers, community and staff knowing that we all have to support each other now to make sure we get through this. ","ambassador_message":"","spend":"Through the pandemic, we have continued to employ our staff and pay their health insurance. Any funds raised will continue to do that. ","inspiration":"Our inspiration for the Customs design was the restaurant and the graphics have a little art deco vibe.  It took a long time to figure out the names, Linden Room and Nightbird. When Olio, owned by two amazing ladies, made the logo, I loved that there was a Linden Leaf, an Owl and an Owl sitting on a Linden Tree Branch.  Having three separate designs that can come together to be one. I\u2019ve worn Vans since junior high, so my partner and I thought it would be cool to put the logos going back and forth emulating the checkerboard design but with a piece of me.  ","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-nightbird.slip-on-classic.0a24caaac3d519c5488ac624c65a7e1f.html?style=VC0566","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-nightbird-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"evolve","display_order":"17","featured_order":"0","ambassador_order":"0","business_name":"Evolve Boutique","badge":"women-owned","ambassador":"","location":"Islamorada, FL.","ig_handle":"@evolve_islamorada","ig_url":"https:\/\/www.instagram.com\/evolve_islamorada\/","web_shorthand":"","web_url":"","youtube_id":"UO6AQFnD4zY","message":"\"Evolve, a trendy Florida Keys boutique in Islamorada, was opened in November 2019 by longtime friends and single mothers, Danielle Pierog and Jodi Mientkiewicz. Our vision for Evolve is to empower women through fashion by making them feel strong and beautiful regardless of their age, race or size.\"","story":"Being from the Keys, we are used to hurricanes, but when the COVID-19 pandemic shut our doors in early 2020, we knew we had to either sink or swim. We chose to endure. We moved locations in the midst of the shutdown and focused on the spirit of survival. Surrounded by a cast of all female vendors and with the amazing assistance from the Foot the Bill program, we look forward to continuing the celebration of women into 2021 and beyond. ","ambassador_message":"","spend":"The primary use of funds from this program will go towards establishing a professionally designed and administered online boutique so we can be more flexible should another shut down happen. We\u2019d also like to expand and diversify our inventory to include more plus sizes and children's clothes, perhaps some men\u2019s attire as well. With any additional money, we will be able to hire an additional employee so we can balance work and motherhood and be successful with both.  \r\n\r\nAll in all, this Foot The Bill program, will save our business so we can not only survive, but thrive. \r","inspiration":"The opportunity to participate in the Foot The Bill Program was presented to us by our good friend Wyland. Not only is Wyland an internationally acclaimed Marine artist, he is also our neighbor here in Islamorada. He has kept his permanent home here in the Keys for 25 or more years. His artwork embodies the essence of the Florida Keys. His paintings and sculptures capture the beauty of the ocean which is literally in the \"backyard\" of our boutique. His paintings inspire people and that is the same goal we have at Evolve, to present a beautiful interpretation of people the same way he interprets the beauty of marine life through his work. When he graciously offered to contribute to the design of Evolve\u2019s shoes, we were honored and excited to create a one of a kind Evolve shoe from Vans with him. ","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-evolve-boutique.slip-on-classic.11b15bc8ec5275cc38f0f325008fdcee.html?style=VC0565","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-evolve-boutique-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"pizzanista","display_order":"16","featured_order":"0","ambassador_order":"0","business_name":"Pizzanista","badge":"","ambassador":"","location":"Los Angeles, CA.","ig_handle":"@pizzanista","ig_url":"https:\/\/www.instagram.com\/pizzanista\/","web_shorthand":"","web_url":"","youtube_id":"qlHht6m7DLA","message":"\u201cSkateboarding culture is naturally creative and is ultimately about having fun.\u201d On the daily, I\u2019d walk from the L train up to Bedford and Grand and I\u2019d often stop in one of the many pizza by the slice shops along the way and grab a slice of plain. I loved it!  And thought why doesn\u2019t this exist in my neighborhood back in Los Angeles?\u201d","story":"Transitioning and evolving out of being a full time professional skateboarder is tough.  As a skateboarder, there are inherent characteristics & experiences.  For example: creativity, athleticism, overcoming fear, dealing with failure & injury, being autonomous, traveling the world and so much more that can help and hinder a persons passage out. Help comes in the way of highly developed tools to deal with challenges that require intense repetition and focus (skaters advantage).  Hinderance comes in the way of losing autonomy along with increased responsibility as well as accepting physical limitations & mortality in a sense.  In a nutshell, ascending to great heights and descending present equal struggles. Though being recognized by ones peers and established institutions within ones obsession has it\u2019s benefits & merits, none can replace the feelings one gets from the act of doing the thing they love and for PIZZANISTA!\u00ae founder that love has always been SKATEBOARDING!  ","ambassador_message":"","spend":"We plan to donate all the proceeds from the sale of this shoe to AIR (Athletes in Recovery) AIR is a 501c3 organization in Los Angeles dedicated to assisting skateboarders and other action sports athletes, recover and rehab from drug addiction.","inspiration":"We were inspired to have a shoe we could skate in, so we chose the Old Skool.  Following that we wanted to pay homage to the classic Vans patterns from the 80\u2019s, & finally we wanted to convey Vans heritage by positioning our logo to appear in a pattern that made boxes reminiscent of checkerboards though they aren\u2019t checkerboards literally.","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-pizzanista.old-skool-classic.e60b944f4de6cd8893fb8bc3c99ddbf3.html?style=VC0567","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-pizzanista-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"hautebutch","display_order":"15","featured_order":"0","ambassador_order":"0","business_name":"HauteButch","badge":"women-owned","ambassador":"","location":"Rosa, CA.","ig_handle":"@hautebutch","ig_url":"https:\/\/www.instagram.com\/hautebutch\/","web_shorthand":"","web_url":"","youtube_id":"CZ6x3KVeTjU","message":"\"This Black-owned company is celebrating its 9th year in business! Karen designs masculine clothing tailored to fit women\u2019s bodies and Danette oversees operations. HauteButch has declared their independence from the fashion norm and created a new standard for queer style seekers.\"","story":"Throughout her life, KMichelle, aka Karen, struggled when searching for not only clothing, but a safe shopping space - free of judgement. Being a queer woman herself, Karen has a unique and personal understanding of the struggles many queer individuals face when searching for clothing to fit not only their sense of style, but their bodies as well. While clothing may seem trivial in comparison to the overwhelming problems facing our society at the moment, have you ever seen the transformation in someone who finally feels seen, understood, and capable of expressing themselves? There\u2019s a special glow that radiates from customers who frequent HauteButch as they stand a little taller, reclaim their confidence, and proudly stand in their truth. HauteButch thrives off of being able to give that gift to folx, one outfit at a time and continues to thrive and create fierce, inclusive fashion that blurs gender lines and gives masculine queer style seekers a place to call their own, despite facing adversity at every turn. ","ambassador_message":"","spend":"","inspiration":"","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-hautebutch.slip-on-classic.2b752806fb43a394cffa26db8fde07af.html?style=VC0569","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-hautebutch-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"milk-t","display_order":"14","featured_order":"0","ambassador_order":"0","business_name":"Milk + T","badge":"women-owned","ambassador":"Robin Eisenberg","location":"L.A. \/ Portland \/ Las Vegas","ig_handle":"@milkandt","ig_url":"https:\/\/www.instagram.com\/milkandt\/","web_shorthand":"","web_url":"","youtube_id":"yN5vqyEwVnc","message":"\"Don't chase money. Chase happiness.\" I went to college for Kinesiology and could've had a good career, but I knew it wasn't what I wanted to do. I wanted to open a business. When I switched to Marketing, I think my mom had a panic attack. But...boba was my passion. My dad passing in 2014 only solidified the urge to pursue it. In 2015, I partnered with Beyah and the rest is history. For 2 years, we roamed the streets in our boba truck. In 2017, we signed a lease in LA and soon after, opened in PDX and LV. ","story":"\"Don't chase money. Chase happiness.\" I went to college for Kinesiology and could've had a good career, but I knew it wasn't what I wanted to do. I wanted to open a business. When I switched to Marketing, I think my mom had a panic attack. But...boba was my passion. My dad passing in 2014 only solidified the urge to pursue it. In 2015, I partnered with Beyah and the rest is history. For 2 years, we roamed the streets in our boba truck. In 2017, we signed a lease in LA and soon after, opened in PDX and LV. ","ambassador_message":"\"So happy I was able to be a part of this project! I nominated MILK+T because I love their boba and I think they are generally awesome. I discovered them when I lived in DTLA a couple years ago. They use natural ingredients, provide re-usable glass bottles, and are self-serve so you can get as much boba as you want! (Amazing to me since I always ask for extra extra boba, haha). Also their slogan is \u201crun by women, fueled by boba,\u201d which I love!\u202f\" ","spend":"","inspiration":"","shoe_name":"Customs Authentic","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-milk-and-t.authentic-classic.f6e1f81c83f0c429359efd1c6bf13553.html?style=VC0568","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-milk-and-t-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"","apparel_secondary_price":"","apparel_secondary_url":"","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"portland-flea-food","display_order":"13","featured_order":"0","ambassador_order":"0","business_name":"Portland Flea + Food","badge":"women-owned","ambassador":"Create & Cultivate","location":"Portland, OR.","ig_handle":"","ig_url":"","web_shorthand":"","web_url":"","youtube_id":"dwSELbs76Og","message":"\"We are a monthly outdoor market that features local designers, artists, makers, curators, and food & beverage. We will use funding from the program to give a free month of booth fees as a thank you to our vendors who stuck by use during a tough year.\"","story":"The Portland Flea is a monthly outdoor market ran by Kate Sullivan and Delia Tethong and features local designers, artists, makers, curators, and food & beverage. The Flea has become a popular gathering spot on the last Sunday of each month and a staple of Portland, Oregon's shopping scene, which attracts locals and visitors from all over the world. 2021 marks the Flea's 10th year in business and we can\u2019t wait to welcome everyone to our new location in Southeast Portland. ","ambassador_message":"Portland Flea has taken a huge hit this year, and so have many of their vendors. Your contribution not only helps support the monthly flea market, but its many creators, curators and collectors.  ","spend":"We will use funding to give a free month of booth fees as a thank you to our vendors who stuck by use during a tough year. Many of these vendors have been with us from day one and we couldn't do this without all of them.  ","inspiration":"Our custom design was created by a local artist named Buhn Bee and was inspired by our city and the goods that you can find at the Portland Flea. We wanted an illustration that incorporated these elements in a visually impactful way. We also wanted the art to appeal to the Vans audience, while also resonating with the Flea brand.  ","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-portland-flea-and-food.sk8-hi.300e6850f9b22f75bf794eff658e7722.html?style=VC0639","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-portland-flea-and-food-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-portland-flea-and-food-t-shirt-white","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"sweat-records","display_order":"12","featured_order":"0","ambassador_order":"0","business_name":"Sweat Records","badge":"women-owned","ambassador":"Create & Cultivate","location":"Miami, FL.","ig_handle":"","ig_url":"","web_shorthand":"","web_url":"","youtube_id":"QMz3iGLUIDw","message":"\"We are women-owned, inclusive, community-oriented, and dedicated to providing Miami with access to music, social, and cultural experiences.\"","story":"Sweat Records was founded in 2005 to give Miami the homegrown, independent record shop it deserved. Surviving hurricanes, selling physical music in the 21st century, and now overcoming a global pandemic, Sweat has evolved into a well-known Miami institution. We are a world-class record shop and one of the city's only all-ages event spaces. Sweat Records is women-owned, inclusive, community-oriented, and dedicated to providing Miami with access to music, social, and cultural experiences.  ","ambassador_message":"Sweat Records, like many brick and mortar retail businesses, pivoted to focus on digital sales this year. Your purchase not only supports the business of vinyl, but helps to preserve the legacy of its many artists and musicians. ","spend":"Physical improvements are always needed in a space that's open to the public. We plan to use these funds to make long-needed repairs and to upgrade our in-store event space for when we can host everyone again! ","inspiration":"For our 16th anniversary this year, we turned to long-time collaborator Brian Butler, @upperhandart, for an anniversary edition of our fan favorite \"logo sheet\" design. This version incorporates some of our lucky charms, including a hurricane, because Hurricane Wilma forced us to move and ended up being one of the best things that could have happened to us, and an iguana as a nod to our friend\/\u201cuncle\" Iggy Pop and our South Florida home.","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-sweat-records.slip-on-classic.ed53e108747fe1e6b10436b1c9161b84.html?style=VC0636","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-sweat-records-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-sweat-records-t-shirt-black","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"grit-glory","display_order":"11","featured_order":"0","ambassador_order":"0","business_name":"Grit N Glory","badge":"women-owned","ambassador":"Create & Cultivate","location":"New York, N.Y.","ig_handle":"","ig_url":"","web_shorthand":"","web_url":"","youtube_id":"BRLIl_Wv6K0","message":"\"We are an all female-owned tattoo studio and rock \u2018n\u2019 roll clothing boutique located in NYC\u2019s Lower East Side. All funding will help keep our doors open and tattoo machines running!\"","story":"We are an all female-owned tattoo studio and rock \u2018n\u2019 roll clothing boutique located in NYC\u2019s Lower East Side. NYC native and best friend duo Emily Conley and Veronica Mallo first opened the clothing studio back in 2010. The boutique hosts a variety of rock \u2018n\u2019 roll-inspired brands, as well as the house brand, Grit N Glory. Tattoo artist Megan Massacre joined forces with the girls in 2013 and the city\u2019s first hybrid tattoo studio and clothing boutique was born.","ambassador_message":"Grit & Glory was one of many tattoo and retail shops forced to close this year. Your support not only helps the business stay afloat, but also provides assistance to their many artists and collaborators. ","spend":"All funding will help keep our doors open and tattoo machines running! After being closed down for four months this past summer and our clientele capacity heavily reduced after re-opening, bridging the gap to stay open has been tough. We would love to be able to continue to create amazing art to share with all of you and continue to use our art to help great causes. Thank you so much for helping keep the arts community alive! ","inspiration":"The inspiration for our custom shoe design comes from the core elements of the Grit N Glory brand. The skull and lighting bolt are logos that have been a part of our core brand style from the beginning, along with our classic black, white, and yellow color scheme. These elements are also reflective of the rock \u2018n\u2019 roll and tattoo culture that we love so much. ","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-grit-n-glory.sk8-hi.7f469cbbc0e43d7a4e7131106a920d42.html?style=VC0638","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-grit-n-glory-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-grit-n-glory-t-shirt-black","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"sage-studio","display_order":"10","featured_order":"0","ambassador_order":"0","business_name":"SAGE Studio","badge":"women-owned","ambassador":"","location":"Austin, TX.","ig_handle":"@sagestudioatx","ig_url":"https:\/\/www.instagram.com\/sagestudioatx\/","web_shorthand":"","web_url":"","youtube_id":"DNeEG7Wx37I","message":"\"Our mission is to amplify the voices of artists with disabilities within Austin's contemporary art scene and beyond, enabling them to become meaningful contributors to the social, economic, and creative life of the community.\"","story":"Located in a refurbished trailer in Austin, Texas, SAGE Studio is a studio and gallery space that showcases the work of Texas-based visual artists with intellectual and developmental disabilities. Our mission is to amplify the voices of artists with disabilities within Austin's contemporary art scene and beyond, enabling them to become meaningful contributors to the social, economic, and creative life of the community. SAGE Studio was founded in 2017 by Katie Stahl and Lucy Gross.  ","ambassador_message":"","spend":"Proceeds will enable us to provide supplies and virtual support to artists working from home during COVID, help us pay for our studio and exhibition space in anticipation of a return to in-person programming this spring, and support the continued expansion of our roster of artists to include more talented voices from across the state of Texas.  ","inspiration":"We chose to feature the work of Charlie French, a Dallas-based abstract artist we have worked with since 2018. The painting selected for the design, \"Joyful Spring,\" is full of color and movement and we think it translated into a really beautiful shoe. In addition to being a fantastic painter, Charlie was a natural fit for this project because he always wears black Slip-On Vans when working from his home studio. Charlie incorporated green, his favorite color, along with his signature paint drips on the quarters of the shoes. SAGE and Charlie think the finished product is a wearable piece of art! ","shoe_name":"Customs Authentic","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-sage-studio.authentic-classic.688eec1a1ba5da922db1edb520d921a8.html?style=VC0640","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-sage-studio-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-sage-studio-t-shirt-white","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"fairfield-comedy","display_order":"9","featured_order":"0","ambassador_order":"0","business_name":"Fairfield Comedy Club","badge":"","ambassador":"","location":"Fairfield, CT.","ig_handle":"@fairfieldcomedy","ig_url":"https:\/\/www.instagram.com\/fairfieldcomedy\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"While we have struggled this past year to run our comedy club, things have been most challenging for our comics. All the money we raise will be distributed directly to our comics to assist them with what has been a difficult past year.\"","story":"We opened the Fairfield Comedy Club four years ago to bring comedy to Southern Connecticut and to have a place for comics, like ourselves, to perform. The Circle Hotel has been kind enough to allow us to turn their lobby into a showroom every weekend since and we're grateful to have had so many amazing comics come perform with us, including Pete Davidson, Ronny Chieng, Gina Yashere, Mike Birbiglia, and more. We've become a key facet of the entertainment scene in Connecticut and a part of the Fairfield community.","ambassador_message":"","spend":"While we have struggled this past year, things have been most challenging for our comics. We are not the only comedy club that isn't operating, so our comics have had limited opportunities to earn money and hone their craft. All the money we raise will be distributed directly to our comics to assist them with what has been a difficult past year.","inspiration":"As soon as we were chosen to participate, my first call was to Guy Philoche, @guystanleyphiloche, a childhood friend and an extremely talented artist. This was for two reasons\u2013first, if we were going to have our own Vans collaboration, it needed to look awesome. Second, since the pandemic started, Guy has been building his Philoche Collection and, every time he sells a piece of work, he purchases a piece of art from another up-and-coming artist. I knew that our mission with this partnership and his personal mission would be a perfict fit and he readily agreed. He created this design including both our logo and his trademark paper airplane and \"Revolution\" text.  ","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-fairfield-comedy-club.slip-on-classic.70e93be78e3b5865571ee1d2944e0d18.html?style=VC0637","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-fairfield-comedy-club-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-fairfield-comedy-club-t-shirt-white","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"tada","display_order":"8","featured_order":"0","ambassador_order":"0","business_name":"TaDa! Catering","badge":"women-owned","ambassador":"","location":"Los Angeles, CA.","ig_handle":"@tadacatering","ig_url":"https:\/\/www.instagram.com\/tadacatering\/","web_shorthand":"","web_url":"","youtube_id":"L2GWMTWLNss","message":"\"We\u2019ve been serving wholesome food to backstage crews and artists performing on tours since 1999. All funding would go toward paying bills and staying open until we are back at concerts and making a living doing what we love.\"","story":"\"We\u2019ve been catering live events since 1999, with our first event being the Vans Warped Tour. We serve wholesome food to touring backstage crews and artists performing. Once the pandemic hit, our entire calendar was wiped out. We tried to pivot and do some kind of delivery service to stay afloat, but found we were competing with hundreds of restaurants who were also trying to survive. Unlike those businesses with a built-in clientele, our business thrived off of catering artists and rock stars at live events.\"","ambassador_message":"","spend":"\"This past year has been pretty devastating financially for our company. Our live music business has been annihilated and all of us gig workers have had a hard time getting financial aid during the pandemic. All funding from Foot the Bill would go toward paying bills until we are back at concerts and making a living doing what we love. Since the shutdown in March 2020, we have not had any money come in and this funding would really help.\"","inspiration":"\"The inspiration for the design was to keep it simple, but still bring in our Punk Rock roots.\"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-tada-catering.old-skool-classic.4d335d6c9d718884adc486c8a25adb98.html?style=VC0674","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-tada-catering-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-tada-catering-t-shirt-black","apparel_secondary_soldout":"","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"grog","display_order":"7","featured_order":"0","ambassador_order":"0","business_name":"Grog Shop","badge":"women-owned","ambassador":"","location":"Cleveland, OH.","ig_handle":"@thegrogshop","ig_url":"https:\/\/www.instagram.com\/thegrogshop\/","web_shorthand":"","web_url":"","youtube_id":"Bwy0EcFbYm4","message":"\"The Grog Shop is an independent live music venue in Cleveland Heights, Ohio that has been showcasing emerging artists, of all genres, and comedians for over 28 years. We hope to continue our path to promote all genres of music for all people.\"","story":"\"We are an independent live music venue in Cleveland Heights, Ohio that has been showcasing emerging artists, of all genres, and comedians for over 28 years. Grog Shop anchors our funky Coventry Village neighborhood by providing a safe, energetic, and unique space for fans of all ages to enjoy music in an intimate setting with impeccable sound and sight lines. With an incredible beer list served by veteran staff, the Grog Shop\u2019s atmosphere feels like home.\"","ambassador_message":"","spend":"\"COVID has shuttered the club for over a year, so we will use funding from the program to provide working wage opportunities to musicians around the country. Grog Shop has been a launching pad to countless bands over the years and we hope to use the much appreciated funding to continue our path to promote music of all kinds for all people.\"","inspiration":"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-grog-shop.old-skool-classic.6437c714666b1122fbd1ce431da8ac64.html?style=VC0675","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-grog-shop-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-grog-shop-t-shirt-black","apparel_secondary_soldout":"TRUE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"turf-club","display_order":"6","featured_order":"0","ambassador_order":"0","business_name":"Turf Club","badge":"women-owned","ambassador":"","location":"St. Paul, MN,","ig_handle":"@turfclubmn","ig_url":"https:\/\/www.instagram.com\/turfclubmn","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a neighborhood hang and a destination for some of the best touring artists in the country. This funding will be used to support our beloved club until we can all safely gather to sing, dance, and hang together again.\"","story":"\"The Turf Club features live music nearly every night of the week and its charm lies in the fact that it is both a neighborhood hang and a destination for some of the best touring artists in the country. Located between downtown Minneapolis and downtown St. Paul, the venue boasts a stage and bar upstairs and a basement bar and stage in the Clown Lounge. The venue is owned by First Avenue and its commitment to independent and local music remains truer now than ever.\"","ambassador_message":"","spend":"\"The Turf Club has been closed since March 2020 and still has no foreseeable reopening date. This funding will be used to support our beloved club until we can all safely gather to sing, dance, and hang together again.\"","inspiration":"\"The Turf Club\u2019s logo dates back to the earliest days of the venue opening in the 1940s, so our shoe had to keep it classic with the Turf Club horse and horseshoe logos.\"","shoe_name":"Customs Era","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-turf-club.era-classic.c9bce2d31058472cbe2fdda02e913260.html?style=VC0676","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-turf-club-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-turf-club-t-shirt-white","apparel_secondary_soldout":"TRUE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"nom-wah","display_order":"5","featured_order":"0","ambassador_order":"0","business_name":"Nom Wah","badge":"","ambassador":"New York Nico","location":"New York, N.Y.","ig_handle":"@nomwah","ig_url":"https:\/\/www.instagram.com\/nowwah","web_shorthand":"","web_url":"","youtube_id":"Df0_zZRhAlg","message":"\"We opened in 1920 and have seen our business model change with the times. Over the last decade, we\u2019ve expanded in New York, Philadelphia, and China.\"","story":"\"We opened in 1920 and have seen our business model change with the times. Over the last decade, we\u2019ve expanded in New York, Philadelphia, and China. When the pandemic hit, we had to rethink our business model and expand revenue sources to make sure we could bring back our staff. We created the CPG project and delivered frozen dumplings in the city and nationwide. Thank you to everyone that has shown us love from all over.\"","ambassador_message":"","spend":"\"Throughout the pandemic, we\u2019ve been able to bring back our staff at both locations. These funds will continue to help support our staff.\"","inspiration":"\"Several years ago, we received an email from a talented creative producer named Tarn Susumpow. She shot a few cool stop motion videos for us and we have been in touch ever since. We\u2019ve loved these illustrations so much that we wanted to include her work and, with her permission, it\u2019s been made possible! As a business that is operated by women, we wanted to especially give a shoutout to a woman who has played a part in helping build our visual identity.\"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-nom-wah-tea-parlor.old-skool-classic.07de80dd7309e1ff01554207c6151393.html?style=VC0687","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-nom-wah-tea-parlor-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-nom-wah-tea-parlor-t-shirt-black","apparel_secondary_soldout":"TRUE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"zabars","display_order":"4","featured_order":"0","ambassador_order":"0","business_name":"Zabars","badge":"","ambassador":"New York Nico","location":"New York, N.Y.","ig_handle":"@zabarsisny","ig_url":"https:\/\/www.instagram.com\/zabarsisny","web_shorthand":"","web_url":"","youtube_id":"HePBF06WDdI","message":"\"We are a specialty food store on the Upper West Side of Manhattan that was founded in 1934. We plan to use all proceeds from Foot the Bill to increase our support of local food banks and food rescue organizations.\"","story":"\"Zabar\u2019s is a specialty food store on the Upper West Side of Manhattan that was founded in 1934 by Louis and Lillian Zabar. The store is still located at 80th and Broadway, but what began as a small grocery store has grown to span most of a city block. The store is now run by the founders\u2019 sons Saul and Stanley Zabar with help from their children, grandchildren, and more than 200 employees.\"","ambassador_message":"","spend":"\"We plan to use all proceeds from Foot the Bill to increase our support of local food banks and food rescue organizations. Economic instability brought on by the pandemic means that an increasing number of people rely on these programs to put food on the table and we feel that supporting their efforts is more important now thanever.\"","inspiration":"\"Our design was inspired by some of our most beloved products: coffee, bagels, smoked salmon, cheese, rugelach, and the iconic black and white cookie. We chose orange and white, both as a reference to our traditional color scheme and because they are reminiscent of salmon on cream cheese!\"","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-zabars.slip-on-classic.de4b0b606636578d7bb0eb9cb9a505e4.html?style=VC0686","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-zabars-t-shirt-white","apparel_primary_soldout":"TRUE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-zabars-t-shirt-white","apparel_secondary_soldout":"TRUE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"casa","display_order":"3","featured_order":"0","ambassador_order":"0","business_name":"Casa Magazines","badge":"","ambassador":"New York Nico","location":"New York, N.Y.","ig_handle":"@casamagazinesnyc","ig_url":"https:\/\/www.instagram.com\/casamagazinesnyc","web_shorthand":"","web_url":"","youtube_id":"5F3jgDD09vk","message":"\"We\u2019ve been in NY\u2019s West Village since 1994 selling published prints from all around the world. The support we raise will go toward keeping the store alive and being there for our local creative and global print community.\"","story":"\"Casa Magazines, on 12th Street and 8th Avenue in New York\u2019s West Village, was established in 1994 by Mohammed Ahmed from Hyderabad, India. Known as the best magazine purveyor in town, Casa Magazines has a wide selection of dailies, journals, and magazines from all around the world. We are open daily 365 days a year from 6AM \u2013 12AM and have become a cornerstone of the village. The shop has been there for the neighborhood through so many moments and customers have become family. We hope to continue to preserve the community and synergy we\u2019ve created.\"","ambassador_message":"","spend":"\"The support that we raise will go toward keeping the store alive and being there for the creative and global print community in the West Village, NY. All proceeds form this program will help cover our operating expenses and pay our magazine publishers and suppliers.\r\n#LongLivePrint | #PrintNotDead | #SaveNYC | #ShopSmallBusiness\"\r\n","inspiration":"","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-casa-magazines.slip-on-classic.783192d24c0fead28be84a79e6de030a.html?style=VC0685","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-casa-magazines-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-casa-magazines-t-shirt-white","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"spacy-cloud","display_order":"2","featured_order":"0","ambassador_order":"0","business_name":"sPACYcLOUD","badge":"women-owned","ambassador":"","location":"Washington D.C.","ig_handle":"@spacycloud","ig_url":"https:\/\/www.instagram.com\/spacycloud","web_shorthand":"","web_url":"","youtube_id":"qSA66k_cPls","message":"\"sPACYcLOUd are located in Adams Morgan, D.C., and provide a safe space for entrepreneurs to utilize resources, test out concepts, and market to retail customers. We focus on providing a place for people to engage in art, music, social health, and wellness.\"","story":"\"Founder, Tatiana, was born in the Soviet Union and adopted by an American family in 1991. She received her bachelor's degree in Information Systems from the University of Notre Dame and moved to D.C. to start Skate Girls Tribe and sPACYcLOUd\u2013organizations that empower women. sPACYcLOUd HQ is located in Adams Morgan, D.C., and provides a safe space for entrepreneurs to utilize resources, test out concepts, and market to retail customers. sPACYcLOUd is a green company with a focus on alternative resources and sustainable practices, including a low alcoholic consumption space for people to engage in art, music, social health, wellness, and a plant-based menu that is inspired by classic international cuisines.\"","ambassador_message":"","spend":"","inspiration":"\"The Amster Morgan project was first conceptualized in 2017 when sPACYcLOUd opened its doors in Adams Morgan, Washington D.C. Adams Morgan is a funky and quirky neighborhood that is proudly known for its history, vibrant diversity, and resilient community in which inclusivity, political activism, and progressive values flourish. The Amster Morgan project has been brought to life in our design by Pittsburgh artist Nathaniel Schellhase Hvizdos (@natetwostars). Through art, locally made products, and community events, Amster Morgan celebrates and showcases Adams Morgan's vibrant array of people and places.\"","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-spacycloud.sk8-hi.8d60f1c16b5510935c7f0dfaa73e5460.html?style=VC0688","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-spacycloud-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-spacycloud-t-shirt-white","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"madd-rhythms","display_order":"1","featured_order":"0","ambassador_order":"0","business_name":"M.A.D.D Rhythms","badge":"","ambassador":"","location":"Chicago, IL.","ig_handle":"@maddrhythms","ig_url":"https:\/\/www.instagram.com\/maddrhythms\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"What started as giving back is now a multifaceted entertainment institution with a reputation for representing the history and culture of tap dancing. We use tap dancing to make a difference in underserved communities by connecting and caring for the youth.\"","story":"\"We started 20 years ago as a volunteer program to keep young Black boys out of trouble and it soon grew to include girls and become a professional tap dance company. Our mission is to preserve, promote, and contribute to tap dance culture and history. We use tap dancing to make a difference in underserved communities and ensure that all of our students have opportunities regardless of financial situations. We offer an alternative to the school-to-prison pipeline through our youth apprenticeship program: Studio to Stage. Here, we teach our students that their voices are important and their lives matter. We believe that having access and options gives a child a greater chance at a positive life. We spread the joy, love, discipline, and expression of tap to as many children as we can! \"","ambassador_message":"","spend":"\"Funding from the program will help us pay for rent, taxes, insurance, and our general operational costs as we continue to build our virtual platform. We also plan to invest in taking necessary precautions and safety measures to keep our studio sanitized and COVID-free. We are hopeful that these new precautions will help stimulate the return of our previous students and lots of new ones! Until things reopen, we will add signage to reinforce social distancing guidelines and remind everyone that we can beat this thing if we all work together!\"","inspiration":"","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-madd-rhythms.sk8-hi.4391dbd1c1c348790c93bf228ed43e0f.html?style=VC0730","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-madd-rhythms-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-madd-rhythms-t-shirt-black","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"sage-plant-based","display_order":"35","featured_order":"0","ambassador_order":"0","business_name":"Sage Plant Based Bistro","badge":"","ambassador":"Anderson .Paak","location":"Los Angeles, CA.","ig_handle":"@thekindsage","ig_url":"https:\/\/www.instagram.com\/thekindsage\/","web_shorthand":"","web_url":"","youtube_id":"s-SFf1tn0UI","message":"\"We are a plant-based restaurant chain in Los Angeles that sources from local family farms that practice organic and pesticide-free farming. With a deep commitment to regenerative agriculture, we convert 100% of our food waste into compost.\"","story":"\"Sage Plant-Based Bistro & Brewery is a farm-to-table and environmentally-focused restaurant chain in Los Angeles. We source from local family farms that practice organic and pesticide-free farming. With a deep commitment to regenerative agriculture, we convert 100% of our food waste into compost. Our vision is to be the bridge to help people transition to a more plant-based lifestyle by serving a diverse menu with options for everyone.\"","ambassador_message":"","spend":"\"At the beginning of the pandemic, we opened our 4th location in Agoura Hills. Over the last year, this location has been on life support and struggling to stay open because we didn't have the luxury of doing a grand opening or extensive marketing to garner community support. We will use the funds generated by this partnership to help market the Agoura Hills location.\"","inspiration":"\"\u201cFeast Without The Beast\u201d is our company tagline. We placed it on the shoe as a subtle reminder to encourage people to eat plant-based foods at least once or twice a week. It's not only good for their bodies but the environment as well.\"","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-sage-plant-based-bistro.sk8-hi.fdea2770536863261fa1f0533da218b4.html?style=VC0751","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-sage-plant-based-bistro-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-sage-plant-based-bistro-t-shirt-black","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"jones-hollywood","display_order":"37","featured_order":"0","ambassador_order":"0","business_name":"Jones Hollywood","badge":"","ambassador":"Anderson .Paak","location":"Los Angeles, CA.","ig_handle":"@joneshollywood","ig_url":"https:\/\/www.instagram.com\/joneshollywood\/","web_shorthand":"","web_url":"","youtube_id":"Nr-IiA61jMI","message":"\"Our regulars describe Jones as their neighborhood home base with good food, drinks, music and vibes. Proceeds will help us offset some of the debt incurred from the shutdown and fund reopening costs to get our staff back to work.\"","story":"\"Jones has a sense of familiarity and warmness that transcends time. No matter where you sit, you can see what's going on at the bar from the mirrors positioned above the banquets. Our regulars describe Jones as their neighborhood home base. Good food, drinks, music, and vibes\u2013Jones is home.\"","ambassador_message":"","spend":"\"Proceeds will help us offset some of the debt incurred from the shutdown and fund reopening costs to get our staff back to work. We solely served take-out and used delivery services for over a year and, with high rent, we never broke even. We look forward to reopening soon and would be significantly helped by this initiative.\"","inspiration":"\"We are often called \"Old School,\" so we chose the Old Skool silhouette for our custom design. We wanted our shoe to be derivative of the original Vans \"Off the Wall\" from back in the day and the logo and colors we used are prevalent in our decor. Inspiration is relatable, and much like the founders of Vans, Paul & James, our staff has followed their inspiration! Creative spaces inspire all. Thank you for nominating Jones and allowing us this opportunity to create with Vans!\"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-jones-hollywood.old-skool-classic.7148826b3337d729d3e95176088eb94f.html?style=VC0754","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-jones-hollywood-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-jones-hollywood-t-shirt-black","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"bao-bao","display_order":"38","featured_order":"0","ambassador_order":"0","business_name":"BaoBao Dumpling House","badge":"","ambassador":"","location":"Portland, ME.","ig_handle":"@baobaodumplinghouse","ig_url":"https:\/\/www.instagram.com\/baobaodumplinghouse\/","web_shorthand":"","web_url":"","youtube_id":"Y05C64u5Yl4","message":"\"BaoBao \u5305\u5b9d in Chinese translates to \u201cwrapped treasure\u201d, or in our case dumplings (jiaozi \u997a\u5b50), and we are the place to get something delicious any time of the day! Proceeds will help us hire back the staff we lost and get back on track to being a vital part of our community.\"","story":"\"BaoBao \u5305\u5b9d in Chinese translates to \u201cwrapped treasure\u201d, or in our case dumplings (jiaozi \u997a\u5b50), served in a historic townhouse in Portland\u2019s West End. We offer Asian-inspired comfort food designed to satisfy both the midnight foodie and the discerning dinner diner. We are the second restaurant from award-winning Executive Chef Cara Stadler and her mother, Cecile. The idea was to provide a place where you can come in for a snack or full meal, any time of day, and always have something delicious to eat. Open five days a week from 11:30 am until late, BaoBao\u2019s \u201cwrapped treasures\u201d are guaranteed to delight!\"","ambassador_message":"","spend":"\"All proceeds will help us get set back up for where we left off before the pandemic. We'll be able to hire back the staff we lost and get back on track to being a vital part of our community.\"","inspiration":"\"We wanted to do something that was very true to us without being too much of an advertisement, so we designed our name in Chinese and stamped it in red (a way of signing a document in China). It is also part of our full logo and we wanted to turn it into a print pattern.\"","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-bao-bao-dumpling-house.slip-on-classic.ecdc07ce4597e0f5c7395f2bd801a34d.html?style=VC0750","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-bao-bao-dumpling-house-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-bao-bao-dumpling-house-t-shirt-black","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"the-den","display_order":"39","featured_order":"0","ambassador_order":"0","business_name":"The Den","badge":"","ambassador":"","location":"Prescott, AZ.","ig_handle":"@thedenaz","ig_url":"https:\/\/www.instagram.com\/thedenaz\/","web_shorthand":"","web_url":"","youtube_id":"g59mmB_Yqtg","message":"\"We are the first all-ages coffee house, music venue, and skateboard-inspired business of its kind. Our goal is to change the hometown we grew up in to become a place where the youth feel appreciated and loved.\"","story":"\"The Den is a childhood vision come to life for owners Steven Kinsley and Michael Kelley. It is the first all-ages coffee house, music venue, and skateboard-inspired business of its kind in our hometown. We longed to change the hometown we grew up in to become a place where the youth felt appreciated and loved. At The Den, we will inspire, train, and help people reach their goals in art, coffee, music, sound engineering, and skateboarding!\"","ambassador_message":"","spend":"","inspiration":"\"We are all about the classic, cool high top Vans! The killer colors we chose were a mix of what we love and what we know our customers will love too! The Den wolf head on the sides represents the awesome business we get to run and the lightning bolt helps us skate faster.\"","shoe_name":"Customs Sk8-Hi","shoe_price":"$100.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-the-den.sk8-hi.a3c652c26954a4391f98f564dfe3ec84.html?style=VC0752","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-the-den-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-the-den-t-shirt-black","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"american-coney","display_order":"40","featured_order":"0","ambassador_order":"0","business_name":"American Coney Island","badge":"","ambassador":"","location":"Detroit, MI.","ig_handle":"@americanconeyisland","ig_url":"https:\/\/www.instagram.com\/americanconeyisland\/","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are oldest family-owned restaurant in Detroit, celebrating 104 years in business. The pandemic caused a major decline in business and all proceeds will help us stay open and continue serving our world famous Coney dogs!\"","story":"\"Our founder Constantinos (Gust) was 16 years old when he came to Ellis Island from Greece in 1906. Before settling down and working in Detroit, Gust made a stop in Coney Island and was intoxicated by the sounds and smells\u2013including Feltman\u2019s famous hotdog emporium. After trying his hand at other professions in Detroit, he still remembered his time at Coney Island and decided to start grilling hotdogs on a street corner Downtown. He became well known for his hotdogs after adding a homemade meat sauce (a proprietary recipe still used today). Since then, American Coney Island has been passed down generations and is currently run by his grandchildren, a sister and brother team, \r\nGrace Keros and Christos Sotiropoulos, making us the oldest family-owned restaurant in Detroit. The Coney dog has become world famous, celebrating 104 years in business. So, enjoy and remember: mustard on a Coney dog. No ketchup!\"\r\n","ambassador_message":"","spend":"\"Funds will help pay bills and bring back employees laid off during the pandemic, which caused an 80% decline in business in Detroit. Our business depends on events and people in office building, which hasn\u2019t happened in over a year.\"","inspiration":"\"Our inspiration comes from the design and theme of our restaurant. It all stems from Gust\u2019s journey to America and our love for the country\u2013he named it American Coney Island.\"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-american-coney-island.old-skool-classic.ce545035d3fc19424614a057fe28d2c2.html?style=VC0753","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-american-coney-island-t-shirt-black","apparel_primary_soldout":"TRUE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-american-coney-island-t-shirt-black","apparel_secondary_soldout":"TRUE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"chin-up","display_order":"41","featured_order":"0","ambassador_order":"0","business_name":"Chin Up Donuts","badge":"","ambassador":"","location":"Scottsdale, AZ.","ig_handle":"@chinupdounts","ig_url":"https:\/\/www.instagram.com\/chinupdonuts","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a woman-owned donut business specializing in unique donut glazes and inventive toppings. Proceeds from this initiative will help us continue to pay our staff and keep our doors open, so we can keep bringing positivity and joy to the world\u2013one ring of dough at a time.\"","story":"\"We are a woman-owned donut business created by Chief Donut Officer, Alex McEntire. We specialize in spicy, savory, and unexpected glazes and inventive, non-traditional toppings. Chin Up aims to elevate a childhood favorite, while creating a happiness brand. Initially her passion-project, Alex started with a single countertop deep fryer in her apartment, eventually trading in her corporate badge to take Chin Up Donuts full-time. In 2020, she opened the brick & mortar shop in North Scottsdale, serving scratch-made brioche donuts alongside house-roasted coffee. We bring more positivity and joy to the world, one ring of dough at a time.\"","ambassador_message":"","spend":"\"We hope to hire a local artist to design new, custom packaging for our donuts and create a mural in the shop that reflects our retro, joyful feel. We will also use proceeds to continue paying our staff and keeping our doors open, so we can keep making awesome donuts and spreading joy.\"","inspiration":"\"Our custom design is inspired by the retro stripes and vibrant colors of our donut boxes. We want to spread a little joy with these fun colors. The cactus represents the desert we\u2019re proud to call home.\"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-chin-up-donuts.old-skool-classic.2559da43d62115e8236af08117a8a961.html?style=VC0756","shoe_soldout":"FALSE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-chin-up-donuts-t-shirt-white-1","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-chin-up-donuts-t-shirt-white-1","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"jensens-guitar","display_order":"41","featured_order":"0","ambassador_order":"0","business_name":"Jensens Guitar & Music Co.","badge":"","ambassador":"Foo Fighters","location":"Santa Barbara, CA.","ig_handle":"Facebook","ig_url":"https:\/\/www.facebook.com\/jensenguitar\/","web_shorthand":"","web_url":"","youtube_id":"","message":"","story":"","ambassador_message":"\"Jensen Guitar & Music Co. has always held a special place in my heart. Not only is it the shop me and my brothers learned how to play guitar in, but my brother Mike teaches there now. I have so many great memories of being in Jensen's as a little kid...I\u2019m so excited that Foo Fighters and Vans are lending a hand to help them get through a rough year.\" - Chris Shiflett","spend":"","inspiration":"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-jensen-guitar-and-music-co.old-skool-classic.a8bff09de0d33a6319844a9051dc66b4.html?style=VC0755","shoe_soldout":"TRUE","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-jensen-guitar-and-music-co-t-shirt-black-1","apparel_primary_soldout":"TRUE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-jensen-guitar-and-music-co-t-shirt-black-1","apparel_secondary_soldout":"TRUE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"local-green","display_order":"43","featured_order":"1","ambassador_order":"0","business_name":"Local Green Atlanta","badge":"","ambassador":"J.I.D","location":"Atlanta, GA.","ig_handle":"@localgreenatlanta","ig_url":"https:\/\/www.instagram.com\/localgreenatlanta","web_shorthand":"","web_url":"","youtube_id":"","message":"\"When we were nominated by J.I.D. for the \u201cFoot the Bill\u201d collaboration, it further solidified the essence of our community and the thoughtfulness of what fuels and drives us here in Atlanta. With that spirit in mind, I reached out to two of my favorite designers in the city Chilly O x Art Revolts for inspiration on designing for this collaboration with Vans.\"","story":"","ambassador_message":"\u201cI'm from Atlanta\u2026it's always been a city where small businesses have thrived and been a pillar of local communities. I chose Local Green specifically because of their commitment to redefining health by creating fast affordable food for all. They have taken the opportunity to teach our community the importance of being healthy, and also teaching us that healthy food can also be really good.\u201d","spend":"","inspiration":"","shoe_name":"Customs Old Skool","shoe_price":"$95.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-local-green-atlanta.old-skool-classic.b50cf4009d7d3648cfa02038512eb8b4.html?style=VC0765","shoe_soldout":"","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-local-green-atlanta-t-shirt-white","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-local-green-atlanta-t-shirt-white","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"the-serving-spoon","display_order":"44","featured_order":"0","ambassador_order":"1","business_name":"The Serving Spoon","badge":"","ambassador":"D Smoke","location":"Inglewood, CA.","ig_handle":"@theservingspoon","ig_url":"https:\/\/www.instagram.com\/theservingspoon","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We have served customers throughout the world\u2013all in the spirit of making them feel at home with food that\u2019s good for the soul. Funds from the program will help us bring things back to normal and continue to carry on our legacy of \u201cLove At First Bite.\u201d\u2122\"","story":"\"Harold E. Sparks, founded \u201cThe Serving Spoon\u201d\u2122 in 1983. The idea of providing excellent food that is not only \"Love At First Bite\u201d\u2122, but a place where customers feel like family, quickly caught on. \u201cThe Spoon\u201d, as many call us, has served customers throughout the world\u2013all in the spirit of making them feel at home with food that\u2019s good for the soul. Harold\u2019s son-in-law and daughter, JC and Angie Johnson, bought the restaurant in 2004 and now own and operate the family business. They have grown the business well beyond what they ever could have imagined, but the pandemic brought them into a desperate and unsustainable situation. With the help of this program, D Smoke, and others, our prayer is that the light at the end of the tunnel is not an oncoming train, but an opportunity to once again be able to serve those who have enjoyed the experience The Serving Spoon gives.\"","ambassador_message":"\u201cWhat is there NOT to be said about the Serving Spoon. No Inglewood diner is regarded higher on the list of landmarks in the city of champions. From serving home cooked goodness to employing community members, the serving spoon is OURS to all Inglewoodians.\u201d","spend":"\"Due to the pandemic, we have had to use all of our savings in an attempt to keep our doors open. Payroll, rent, food, and other fixed costs have been severely challenged and threatened. Funds from the program will definitely help us bring things back to normal and continue to carry on our great legacy of \u201cLove At First Bite.\u201d\u2122\"","inspiration":"\"The design was inspired by our love for each other combined with our love for service and people. Love At First Bite\u2122 lets everyone know that the food that we serve comes straight from our hearts.\"","shoe_name":"Customs Slip-On","shoe_price":"$90.00","shoe_url":"https:\/\/www.vans.com\/customs-designs-ftb-the-serving-spoon.slip-on-classic.c226baaccfeca1344b54908374cef13b.html?style=VC0729","shoe_soldout":"","apparel_primary_name":"T-Shirt","apparel_primary_price":"$30.00","apparel_primary_url":"https:\/\/www.vans.com\/shop\/ftb-the-serving-spoon-t-shirt-black","apparel_primary_soldout":"FALSE","apparel_secondary_name":"Womens T-Shirt","apparel_secondary_price":"$30.00","apparel_secondary_url":"https:\/\/www.vans.com\/shop\/ftb-womens-the-serving-spoon-t-shirt-black","apparel_secondary_soldout":"FALSE","apparel_tertiary_name":"","apparel_tertiary_price":"","apparel_tertiary_url":"","apparel_tertiary_soldout":"","ambassador_two_order":"0"},{"url_param":"purple-ocean","display_order":"45","featured_order":"2","ambassador_order":"0","business_name":"Purple Ocean Superfood Bar","badge":"","ambassador":"","location":"Orlando, FL.","ig_handle":"@purpleoceansuperfoodbar","ig_url":"https:\/\/www.instagram.com\/purpleoceansuperfoodbar","web_shorthand":"","web_url":"","youtube_id":"","message":"\"We are a fast and casual community-based vegan restaurant based in Central Florida. All raised proceeds will support our current operations and help push our mission to bring Puerto Rican-inspired vegan food to Central Florida and beyond.\"","story":"\"Purple Ocean Superfood Bar is a fast and casual community-based vegan restaurant that specializes in acai bowls and vegan burgers. We started in 2016 out of a food truck and this year we opened our first brick and mortar.\"","ambassador_message":"","spend":"\"All of the proceeds raised will support our current operations (payroll, health insurance, rent, utilities) and help push our mission to bring Puerto Rican-inspired vegan food to Central Florida and beyond.\"","inspiration":"\"Our shoe design is a direct spin off of our company logo. The palm is the main focus of our logo, but we decided to thicken the palm tree for a seamless finish. 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Robinson currently works with school-based programs, youth groups, galleries, art initiatives and community-based organizations throughout the states. In 2020, Robinson opened his first art showroom named Genius Guice Studios. GGS is a hybrid gallery space that displays revolving art spreads, custom collectables, wearables, and art incentives for youth and young adults.\"","ambassador_message":"","spend":"\"Proceeds will go towards studio expenses (utilities, rent, etc.), staffing, and community outreach. We will launch an in-house workshop for the youth of Baltimore and surrounding areas that will focus on such incentives as animation, video production, and entrepreneurship. The pandemic kept us from being active in our community and, with this program, we will create strategic ways to bring art and programming to communities in need.\"","inspiration":"\"The shoe reflects the \u201cYoung Dreamer\u201d and the rhythms of culture that echoes through the city of Baltimore. The imagery speaks to the freedom of youth and how they navigate through life\u2019s experiences. Inspired by Nina Simone\u2019s \u201cOH Baltimore\u201d and \u201cTo be Young, Gifted and Black \u201c, I wanted the illustrations to reflect the truth behind a young man\u2019s creative exploration. The shoe depicts a journey of a colorful people, life lessons and culture. 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No Inglewood diner is regarded higher on the list of landmarks in the city of champions. From serving home cooked goodness to employing community members, the serving spoon is OURS to all Inglewoodians.\u201d    "}]}}